Why your blog needs a SWOT

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Hello, hello today I am writing about self evaluating your blog via a SWOT. A SWOT analysis stands for strengths, weaknesses, opportunities and threats. It may sound boring and time consuming but by writing down what each of these are, it can visually make you see what your weaknesses are so you can tweak them to maximise your blog's potential. The strengths you don't need to ignore either - by capitalising your strengths it will help make your blog stronger.

It may sound like something that takes a lot of time but there is no point publishing content that your readers do not like to view. At the end of the day it is your blog and you can publish what you want - but if your aim is to increase readership, earn money, or increase engagement - then you need to get strategic.

To show you how a SWOT can work for you I have included a SWOT of my own blog below. If you google SWOT analysis you will see many done in a box. Personally I prefer working from a list, so I have listed them below.

SWOT for www.becbec.uk

Strengths
Own URL and professional blogger template installed.
I have full control over my blog.
I have a full - time job so don't need to worry about making money from my blog.
My social media and blog posts do very well in terms of page views and comments and that is the content I prefer writing about.
From working in marketing I know the a lot of websites to get good quality royalty free imagery etc

Weaknesses
Struggle to find the motivation to write content regularly.
Not enough regular content.
Social media strategy needs to be better.
My content away from blogging and social media do not so as well.

Opportunities
Know several contacts where I can get my work published - which gets my name out more.
Very confident about Twitter chats and hosted several chats before so can do those again.
Getting a lot better at Photoshop so can start creating some work sheets.
Know several graphic designers that if I reach out too, could help me make my brand better.

Threats
Established bloggers.
Blogging is a market that has become very saturated and it is getting harder and harder to stand out.

What have I learned from my SWOT?

So from my strengths I know that the social media and blog tips posts are my best posts so it is best to keep writing posts about them. Having a full - time job means there isn't the pressure of me having to churn out content to make money.

I know I need to work on writing regular content therefore by dedicating time per week to do this is one way where I am more likely to achieve writing and getting my content published. Again by dedicating time just for social media means that I am more likely to hit my goals of pushing more people to my site. I am going to stop writing life posts because there is no point spending my time writing them as it is not what my audience want to read.

Knowing your opportunities is easy, now it is finding the time to make the most of those opportunities. It is important because if you don't realistically have the time to take advantage you could waste other people's time and it can make your life harder in the future when you do have more time or you try to take advantage of other opportunities because people talk to each other!

Therefore, ideally by maximising on your opportunities, expanding on your strengths and working on your weaknesses this should help reduce your threats. Your threats are likely to always be there - you should always keep an eye out on what your threats are doing so you can capitalise on there failings or find a gap in the market they are not catering for.

I hope this SWOT blog post has been useful, ironically for me by listing everything down it has made the task of getting my blog up to date not as daunting as first thought. Let me know your thoughts and how you got on below.

If you liked this post, how about reading my other posts:

Best sites for blogging and social media beginners
Best sites for blogging and social media beginners #2
How to link your blog posts to pages in blogger


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How to #win at a Twitter chat

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Oooo so I have been a bit naughty and not posted on here for a while. In all honesty with my full time job and my CIM course starting back up again, it has been hard to manage the time and I don't want to provide content which is rubbish. I am back however and today I am talking about how to make the most of a Twitter chat!

A Twitter chat (incase you don't know, this site is written for blogger and social media newbies!) is where lots of likeminded bloggers come together and usually answer and then discuss four or five questions in an hour on a particular topic that happened to be that week. I have hosted one chat myself on #PABChat and will be hosting another one on March 14th (if you are interested!). However I have taken part in a few including #bloghour hosting by the UK Blog Awards and #lbloggers chat. From being a weekly avid user of #bloghour after a while I found the chats to get boring in general so I looked into what and why I found the chats boring. So I share some tips below for you getting the most out of your chats:

1) Don't just use the chat to promote yourself.
If you are only joining in a chat to promote yourself then don't bother. I don't mind people promoting themselves at the beginning or at the end of the chat, if they have to leave midway though (and have contributed) or use the hashtag when the chat isn't happening (I have done that). I just hate random companies that promote part way through. It just clogs up the feed and half the time it's not hitting the target market for their product anyway.

2) Only join the chat if you are interested with the topic
#bloghour chat is great and I joined in every week but I found after a while I was losing interest because some weeks there were topics that I was just not interested with at all. By just taking part with the topics you are interested with means you are likely to get more out of it because you are gaining ideas and sharing best practice.

3) Make it more than just answering questions
I am notorious at just answering the questions. It is like a fun quiz, but that isn't really what blog chat is all about. Interacting with other people and even disagreeing and putting forward your own views is so much more fun.

4) Use the chat to gain new and exciting blogs
The best thing I like about the chats are gaining new blogs to read. If a chat is going a little slow or I want some new bed time reading material blog chats are where I go first. I have found some lovely little blogs I wouldn't have found otherwise through them.

5) Host your own blog chat
I have done it myself and trust me it is harder then it looks. It is scary and you do worry no one is going to take part but seriously you get out what you put in and the sense of accomplishment once the chat is over makes it all worth it.

So have fun with your Twitter chat and let me know how you get on!

Like this? Take a look at these posts below:

Complete list of Twitter chats to take part in
Thinking of hosting a Twitter chat? This is what you need to know
The Twitter pages that retweet your blog
How to read Twitter analytics without wanting to chuck your laptop out of the window
Thinking of hosting a Twitter chat? This is what you need to know


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The Twitter Pages That Retweet Your Blog

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You have a blog and you want followers? No?

If you are active on Twitter you may have seen these Twitter pages that retweet your page if you mention them and like them. I have used quite a few in the past and find with varying results.

I have done the hard work for you, I have listed the majority of current Twitter pages I have found that retweet blogs, I haven't tried all of them however I have put a * with the ones I've used and am happy with. I have added a list over on my Twitter page with all of these on that you can subscribe too.

*@lovingblogs

*@Bloggerbees

*@TheBloggersPost

*@femalebloggerRT

@BBlogRT

*@UKBlog_RT

*@global_BlogRT

@theblogger_hub

@TheblogGuideRT

@YourblogRT

@bloggersoppsrt

@blogsretweets

@theDSblogRT

@lifebloggerRT

@UbloggerRT

@FabbloggersRT

@RT_Bloggers

@BlogLoveRT

Liked this post? How about reading:

How to read Twitter Analytics without wanting to chuck your laptop out of the window

How to make blogging/ social media goals and stick to them

How to add social media icons onto your blog (blogger)

Complete blog awards list

Thinking of hosting a twitter chat? This is what you need to know

Best sites for blogging and social media beginners #1

Best sites for blogging and social media beginners #2










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How to read Twitter analytics without wanting to chuck your laptop out of the window

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I have never been a numbers gal and never will be. However, to improve my social media engagement and followers, I do need to understand the statistics so I see what is working (so I can do more of it) and what isn't. This post aims to be a beginners guide. By beginner, I mean those that have never really used the Twitter analytic dashboard before or have downloaded the stats and have found them to be really daunting.

So access your dashboard here

This is what the dashboard looks like, I will explain the 28 day summary first:



Tweets: This is the number of tweets you have written

Tweet Impressions: Number of times your tweet has been seen

Profile Visits: The number of people that have visited your profile

Mentions: The number of tweets that have contained your twitter handle

Followers: The number of people that have followed you

What can you take from this?

From here what is most useful I feel is followers, profile visits and mentions. This is because followers and mentions is a measure of engagement. people have actively included you in a Twitter handle or have clicked follow. Tweet impressions is more of a blurred metric in my eyes because Twitter cannot guarentee that every person has seen the tweet. I don't read every tweet on my feed. With the number of tweets it depends on what you want to measure. If it is number of tweets against engagement then yes that will be useful to see if it is the quality of tweets (i.e more people engaging with less tweets) or quantitiy driving your engagement. 

Let's go further down:



You can see above Twitter drills it down to your highlights from each month. The summary section which is the right hand column is the most useful as it is an overview on how well you did.


The next tab along is the tweet activity section. The graph shows, daily over 28 days, how many impressions your tweets made. Just run your arrow over one of the bars to see how many tweets you sent and how many impressions those tweets made.

Below is all the tweets you have sent and the impressions, engagement and engagement rate. 

Impressions: Are the number of times users saw the tweet.

Engagement: Is the number of times a user has engaged in that tweet. Engagement is classed as clicks on the tweet, retweets, replies, follows, favorites, links, cards, hashtags, embedded media, username, profile photo, username or twitter expansion. 

Engagement Rate: Is the number of engagement divided by impressions.

Engagement I feel is the most useful metric because the user has openly engaged with what you have written. Impressions as I said above is I think is a little wishy washy, engagement rate however is useful, if your engagement is low this is because the number of impressions (which will be influenced by the number of tweets you have sent out) means that people are not interested in what you have tweeted.

Just a note the Video Activity tab also looks like it measures the same metrics but just focusing on the videos you have posted. I haven't taken a screenshot as I don't make videos but the dashboard looks exactly the same as the tweet activity section.

The next tab along contains what your followers are interested in, it is also split by gender. and what country and region your followers are from.




I found it surprising that I had pretty much a fifty fifty split in terms of gender however I am not a beauty or fashion blogger, I tweet about social media and my life in general so it does make sense. Region isn't as important to me as what I tweet again isn't based on locality however for those who are running small businesses you will want a large percentage of your audience to be from the region you are based.

A way you can focus your Twitter to local chats you can get involved with such as #midlandshour where the people and businesses you are advertising too will be based in that area. 

Now you have had a wonder around the dashboard the next post will be about downloading your stats and how to make the most of them.


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