It’s Not How Good You Are… is a concise guide to making the most of yourself – a pocket ‘bible’ for the talented and timid to make the unthinkable thinkable and the impossible possible.
This book has been reviewed loads of times by creative bloggers, working in a creative job myself I was intrigued how this book could change the way I approach tasks therefore I bought it on-line and took it with me on holiday.
Another example Paul Arden gives which sticks out in my mind is of Victoria Beckham. Victoria aspired to be more famous as Persil Automatic. Victoria wanted to be a brand and she went and worked for it. What originally sounded like a silly, laughable even dream turned into reality.
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