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Also published as ‘The Knockoff’ techbitch is about thirty something Imogen Tate, Editor in Chief of Glossy magazine. Coming back from six months off recovering from breast cancer, Imogen finds that her magazine has completely changed. Her former assistant Eve Morton has been brought in to turn the magazine into an app. Coupled with Eve’s attitude problem and a whole new tech world to encounter, Imogen has found her life has turned upside down and she doesn’t think she will last long in this new tech world where traffic matters.
I really enjoyed the book, from reading the reviews it was billed as an alternative to ‘The Devil Wears Prada’ and I definitely agree. As social media is a large chunk of my current job I definitely understand the pressure of feeling you have to be online all the time and constantly looking for new ways to build interaction, both of which are touched on throughout the book.
Eve constantly is looking for instant gratification no matter if people know her or not. I really understood how the instant gratification that is given by total strangers over social media can give a real kick. I enjoy it when someone likes a comment or is asking me a question. It came across well in the book. It all added to the pressure thatEve put her staff under and how Imogen felt really overwhelmed with the media. You can definitely imagine that in real life (unlike ‘The Devil Wears Prada’ where I found it a bit unrealistic). Techbitch was the right length to read and doesn’t feel dated. It really is a book for those that like fashion or digital media.