Today’s Blog 101 I am talking about how a vision and mission statement can help enhance your blog.
What are a vision and mission statement?
A mission statement is a statement on what your blog’s purpose is, a vision statement is what you want your blog to be in the future. It would make complete sense that your blog’s mission statement would inform the blogs vision.
Why are a vision and mission statement important?
A vision and a mission statement will inform the reader about the purpose of your blog and for yourself it can help you understand what you want your blog to be about. For example, if you want your blog to be focused on restaurants in the West Midlands and you do a content audit and you find a lot of your content is based on clothing shops in the West Midlands you have to think about possibly changing your content or the basis of your blog to help get yourself and your readers the most out of your blog.
How to go create your vision and mission statements
For myself I found it easier to focus on my vision first and work backwards. Questions I asked myself:
- What is my blog currently about
- What do I want my blog to be about
- What do I want readers to come away from my blog thinking
- What do I enjoy writing about
- What do I want to be writing about
- What do I want my blog to be known for
Keep your mission and vision statement’s short and sweet, 1-3 sentences will do it. It shouldn’t contain any technical words. There is nothing more off putting then reading a vision or mission statement that you don’t understand. A good mission and vision statement should invigorate, inspire and motivate you to keep working on your blog.
Do I need to publish my mission and vision statements?
It is entirely up to you. I don’t publish mine but I feel confident enough in the fact that I know where I am going with my blog.