Blog 101 – Using social media scheduling platforms

Using social media scheduling tools image

Taking your blog to the next level means that you need to use a social media scheduling platform. A social media scheduling platform is a programme that you use to write your posts in advance for them to publish on the social media networks of your choosing. It is beneficial because:

  • You can write posts and schedule posts for them to come out at the time of your choosing
  • You can continue to advertise your blog, even when you are doing something else
  • You can schedule posts so it hits a different time zone, perfect for building a foreign audience
  • You will be keeping a consistent presence on social media, important if you want to take your blog to the next level.

So with that in mind, what social media scheduling platforms are there for you to use and what are the pros and cons of each?

Hootsuite

  • You can have all the main social media accounts
  • You can set an auto schedule where Hootsuite will pick a time where it thinks most people look at your twitter timeline and then schedule your post at that time
  • It does have a mobile app, but in experience I prefer using the desktop version
  • You can have multiple streams showing your home feed, tweets, even hashtags
  • You can use their link shorter to shorten hyperlinks

Cons

  • You can only schedule 30 posts on the free version

Tweetdeck

Pros

  • Completely free to use
  • You can schedule as many tweets as you want

Cons

  • Only available to schedule tweets so not helpful if you want to schedule things on more than one platform

Buffer

Pros

  • Easy to use
  • Again you can schedule different networks
  • It pulls images so you can pick which image you want to schedule

Cons

  • You can only schedule 10 posts per platform before having to pay

Tailwind

Pros

  • You can easily pick which pins you want to repin
  • Approved by Pinterest, so you haven’t got the danger of your account being suspended
  • Lots of stats available for you to look at

Cons

  • It may just be me, but I found it quite difficult to use – there is almost too much that I didn’t know where to start.

There are the four main ones. In my previous marketing roles I have used the paid version of Hootsuite which did the job fine. I did have a dabble in Buffer when the Hootsuite contract was coming up for renewal but didn’t see the reason to swap. For any blog posts I tend to use a mixture of Hootsuite and tweetdeck.

What do you use?

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